Allianz − Road to RioAs a partner of the Paralympic games 2016 Allianz wanted to show the courage of their sponsored athletes. We wanted to transfer their inner strength to every single person watching this video to show that the only thing to stop you to grow is yourself. The result is this emotional, bold and strong commercial with our athletes, telling their stories without having to tell them − The world belongs to those who dare. I was responsible for the Art Direction at the Pre- and Postproduction, both, film and print. I never met so many amazing people at once, it was a real pleasure to be part of this team.
Ogilvy & Mather Germany / CCO: Dr. Stephan Vogel / ECD: Britta Poetzsch / Creatives: Marshall Bellamy, Martin Maczurek / Production: OKI Films
Read a full article about the campaign here (German): Allianz supports paralympic athletes.