Misereor − 2€ = 267 PeopleAn ice cream for you. One day without thirst for 267 people. This insight leads us to the print ad you see below. As this idea has much more power than only a print ad we did this integrated case to show how simple but strong this thought can be.
Grey Germany / CCO: Fabian Kirner / Creatives: Sophie Wolf, Martin Maczurek
ADC / ZMG Award / Golden Award of Montreux / Neptun Talents Award