/ freelance art director

Maybelline New York

My job was to define a new visual identity for the brand's social media channels − Instagram, Facebook, YouTube & Twitter.


In the video above you can see a make-up tutorial with Lena Gercke using the motion design assets I developed. (Intro-, chyron-, info panel- & outro animations) Below you can also take a look on a few Facebook and Instagram posts which were created after I developed the new social media identity. For both, motion picture and stills, I also developed the styleguides.