Allianz − Grandpa Lewis
Allianz sees the good side of risks. It’s the only insurance company that encourages people to dare something. That’s why Allianz Road Safety sponsors the most daring race driver of the world: Lewis Hamilton.
As »Grandpa Lewis« in 2066, Hamilton looks back on his life and discusses with his grandchildren how successful they can be if they dare to follow their instincts, a key topic of the Allianz F1 sponsoring engagement.
The film is part of a broader multichannel content strategy that centers around topics of courage, trusting yourself, and following your instinct. It comprises entertaining films, interviews, and behind-the-scenes material. The content was rolled out on Facebook, Twitter, Instagram and YouTube.
Ogilvy & Mather Germany / CCO: Dr. Stephan Vogel / ECD: Britta Poetzsch / Creatives: Leander Schmalfuss, Sophie Wolf, Marshall Belamy, Martin Maczurek / Production: Bigfish
This campaign was broadly featured in press. Among others at The Sun
, Daily Mail
and NBC Sports