/ freelance art director

Allianz − #GifBack

Gifs became a popular communication tool. That's why gifs are perfect to encourage young people to take the next step. Allianz and FC Barcelona join forces to give this special encouragement by showing the people that we are with them: Their friends, Allianz and the players of FC Barcelona. #GifBack allows users to create personalized GIFs with their favorite Barcelona players to cheer up or encourage friends to take the next step.

Credits

Ogilvy & Mather Germany

Microsite

Test the #GifBack-generator by yourself and motivate your friends: Visit the Microsite