/ freelance art director

Germanwings − Corridor Targeting

In cooperation with Microsoft Advertising and Skype we have developed an idea based on »Corridor Targeting«, enabling Germanwings to use the distance between two participants. Especially at Christmas time people miss each other. They want to stay in contact with family and friends. We created a possibility to recognize the distance between two participants and to show them a personalized product offer in real time to bring them together.


Skype connects you, Germanwings brings you together.

Credits

Grey Germany / CCO: Fabian Kirner / Concepter: Serdar Kantekin / Creatives: Sophie Wolf, Martin Maczurek

Awards

Cannes Lions, 1x Silver, 2x Bronze, 5x Shortlist / ADC / NY Festivals / ONE Show / LIAA